This project explores the creation of a complete visual identity system for Lo Schermo dell’Arte, an international festival dedicated to cinema by contemporary artists. The festival positions cinema as a participatory and democratic space, bringing together film, video, sound, new media, and public dialogue.

The goal of the project was to design a cohesive identity that reflects the festival’s focus on collective viewing, intimacy, and exchange between artists and audiences. Through research, observation, and visual experimentation, the identity investigates cinema as a shared experience — a space where light, sound, and moving images connect people in a moment of public presence.